According to the Wall Street Journal, the breach of privacy at Sony could cost $ 100 million for the company. The labels avery value would be less than the $ 171 million spent to repair data leakage hurts the Playstation Network 2011, as it does not involve data consumers.
Mark Rasch, former federal prosecutor for cybercrime, said that the most difficult is to evaluate the impact of loss of confidentiality, especially for contracts leaks and marketing plans that can influence the actions of competitors.
He said to Reuters that the cost could climb up the Hollywood stars would lead their projects to other producers, not to feel that your information is secure.
Kurt Baumgartner, director of security research at Kaspersky Lab, the biggest cost is the labor disruption. As the company had to close the network in response to the attacks, employees are using only paper and pen to work.
“We are talking about a company whose profit is very high. Cash flow is amazing in these businesses, then go offline for any length is rather expensive, “said the Washington Post.
Baumgartner also cites costs such as hiring a digital security firm to investigate the case and efforts to retrieve data and ensure that the network is clean.
In exchange of emails between the producer Scott Rudin and co-chairman of Sony Pictures Amy Pascal, left over comments about Angelina Jolie, the children of Will Smith, Jaden and Willow, the father of Beyoncé, and even racist racist jokes against President Barack Obama. Both apologized for those emails.
In addition to name badge inserts heated discussions about Hollywood stars, the leaked information also contained high executive salaries and sensitive employee data.
On December 8, Sony sent a letter to its employees stating that their personal data and their dependents were committed. Information such as name, address, social security number, passport and health history were leaked. In the letter, the company stated that free offer to its employees 12 months of identity protection services.